Automatic Qualitative Coding

Tagging transcripts and other text and media is slow and therefore difficult to justify in the age of A.I.

A.I. summaries may be useful but are often so high level that you will tend to miss important signals.

Autolight will suggest Relevant Tags.

See Example
Example 2


In this example you will see Suggested Tags applied to customer reviews for a leading GPS product

Voice Command Functionality

Works decently, but it can be inconsistent in recognizing voice commands.
I speak clearly without an accent, but the commands aren't always recognized.
It reacts well to voice commands but sometimes fails to recognize place names.

Navigation Accuracy Concerns

The GPS is often unaware of road closures and longstanding detours.
It's slow to provide alternate routes after a missed turn.
The device should have more memory to accommodate updates given memory's low cost.

GPS Updates and Map Accuracy

My city has many new roads that the GPS hasn't updated, leading to frequent inaccuracies.
The update software for the system and maps is very problematic.
Even with updated maps, the device often fails to navigate correctly.

Alternative GPS Options

This device works even when cell service is unavailable, which is reassuring.
I use my smartphone too, but prefer this GPS for its simplicity, independence from cell service, and large display.
I have a car GPS unit but still rely on my phone's app to reach my destination accurately.

Battery Life Complaints

The battery life is extremely disappointing.
The battery has been very poor from the start.
The battery life feels weak, not reflecting its high cost.

User Interface and Ease of Use

The GPS often falls off the windshield because the suction cup doesn't hold up in the heat.
The onscreen keyboard often registers the wrong keys.
The touch screen is oversensitive, but you can adapt to it.


It's easier to use the GPS's suggested hotel list than to successfully search for a specific hotel address.
The frequent chimes for low speed limits in city driving can become easy to ignore.
This GPS is good, but the touch screen may be challenging for elderly users.

Get Suggested Tags

Invitation Code

Zip File

Email Address

Get Suggested Tags
  • 1
    Securely Upload Your Media and Documents

    Upload a Zip File with Audio or Video and Documents

  • 2
    Topics are Detected and Applied to Quotes

    Quotes are Tagged with all Major Topics in Your Data

  • 3
    Insights are Emailed and all Data is Deleted

    You receive an email with Insights as a PDF document

Data Privacy

Send over your preferred non-disclosure agreement and then upload a Zip File with content to analyze



Upload audio and video for transcription or use text and CSV files



PII is automatically removed prior to any further processing



You get an email with an attachment and it is the only record

135 Pixels

135 Pixels has offered state of the art A.I. tools for Qualitative Data Analysis since 2017. It is trusted by Insights firms serving Fortune 500 companies as well as academic researchers. 135 Pixels is a service from Michael Patrick, a software engineer and consumer insights analyst whose work has been featured in Fast Company, VentureBeat and Mashable. Michael is a graduate of New York University with additional studies at Parsons and UCLA.

Related Tools


Clues represent qualitative data insights backed by real evidence in the form of three choice quotes.


Afterview transcribes audio and video recordings of interviews and it refines Transcripts for brevity and clarity.

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